Netflix has never wavered from its core proposition as a provider of on-demand TV and movies. But, over the years, it has quietly flirted with other media like video games. And now that flirting is getting louder.
Credits: www.shutterstock.comThe streaming company is looking to hire an executive to lead an “expansion” into gaming, the Information reported today. The report added that Netflix has spoken to “veteran game industry executives” about boosting its investment in the space. It’s unclear what exactly that expansion would entail, but one possibility, according to the Information, would be a game subscription service like Apple Arcade.
Credits: www.apple.comIn 2017, Netflix started releasing interactive TV series and films that allow viewers to click on their screens to affect character decisions and plot lines. It also licensed its popular Stranger Things series out to video game developers. But the company’s recent attitude toward games suggests it sees a much bigger opportunity ahead.
It’s not the first time Netflix has interacted with the gaming industry, adding some credibility to the idea. However, if the company wants to penetrate the gaming scene, it could have similar difficulties as in stadiums.
According to Netflix CEO, the movie tells Variety that at some point the TV and film streaming platform will enter into video games and user-generated content. Hastings was asked about content that is not on Netflix, such as live news and sports programming.
The creator of hits like Stranger Things is reported to be looking to expand into video games with a new Apple Arcade-style service. For $4.99 a month, Apple offers customers the Apple Arcade online video game subscription service to over 180 mobile games that can be shared with the whole family.
The streaming giant licenses its popular series Stranger Things to video game developers. The streaming service is doing fundamental things in the gaming industry, the co-chief executive said in the company’s latest profit warning in April. The company is developing games based on shows such as Stranger Things and La Casa de Papel, which are about money theft.
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